I.A.D.: CRONOLOGIA PROTOTIPI
1985 Project 90
I.A.D.: CENNI STORICI
International Automotive Design (I.A.D.) was founded in Britain in the 1970s, but its real glory days did not arrive until the 1980s. Eventually, it opened offices in California, Detroit, Tokyo, Paris, Frankfurt and Turin and became one of mainstream products. After a few innocuous design studies, IAD burst on to the world scene with "an attempt to 'out-Countach' the Countach", as the designer of the Alien described his work at the 1986 Turin show. As an exercise in attracting international attention to the young British design company, the Alien was incredibly successful — crowds surrounded the car all through the show.
Eventually, TAD attracted many big names, including Fiat, Mazda and Volvo, who beat a path to its door for super car with an El 6 lighter-style glass canopy over the passengers. Its handlebar steering and centre console reinforced the jet-plane impression. Further concepts followed thick and fast. The Impact and Interstate were outrageous developments of the off-launched at the hallowed Tokyo Motor Show in 1989, and later made fully following year. The canary-yellow Venus shrouded the wheels, and had a bold yellow accent across one-quarter of the circumference. IAD was flooded with Japanese work following the Tokyo debut.
Another highly impressive exercise was the Royale, an imposing luxury express (grand tourer) will) mature lines. The interior was perhaps its most striking feature, decked out with leather and high-tech equipment, including one of the most sophisticated hi-fi systems ever seen on a car. Its 1992 Lancia Integrale-based Magia prototype was extremely well received but a hoped-for production run with Lancia never materialized.
In addition to production cars, IAD had considerable input into oilier manufacturers' show cars; for example, it created the 1989 SRD-1 for Subaru, a mix of five-door estate (station wagon) and low-slung sports car styles, which ITAL design's Giorgio Giugiaro described as "right for the future''. Also, it came close to entering production with one of the world's first viable electric hybrid cars, the LA301, but this effort was ultimately doomed.
IAD was eventually overcome by financial problems. Half the organization was acquired by British design and engineering company Mayflower, with the original Worthing design office came under Daewoo's control. lAD's talented design tradition therefore lives on in numerous Daewoo production and concept cars.